Since 1962, JWT and Johnson & Johnson (legacy Warner-Lambert &Pfizer) have worked together in building some of Canada’s biggest and most beloved brands including Listerine, Reactine, Benylin and Polysporin.  Together we have also created some of Canada’s most well known and admired campaigns.  Some of these campaigns include the Listerine Bottle Guy and the Reactine truck both of which have successfully built these brands to be undisputed leaders in their categories. Most recently JWT was awarded the most prestigous OTC brand in Canada, TYLENOL.  Together with J&J we have embarked upon a strategic and creative journey to re-invigorate and re-energize this impressive brand and to ensure that it maintains its leadership position in the analgesic category.  In addition to the brands mentioned above, JWT has the distinction of working with J&J on many other brands including Imodium, Reach, Band-Aid,  Benadryl, Pepcid, Rolaids, Zantac, Anusol, Purell and Visine.