ParticipACTION is a private, not-for-profit corporation. Originally established in 1971, ParticipACTION operated for nearly 30 years and was a leading catalyst to encourage healthy, active living for all Canadians. In late 2006, ParticipACTION received renewed commitment from the government (Sport Canada and Public Health Agency of Canada) and was revitalized in February 2007 in partnership with JWT Toronto. ParticipACTION's mission is to provide leadership in collaboration and communications to foster the "movement" that inspires and supports Canadians to move more. The vision is to work with its partners to ensure a Canadian society where people are the most physically active on Earth. In partnership with JWT Toronto, ParticipACTION has taken the leadership role and become the national voice of physical activity and sport participation in Canada.