Jack Perone, VP Strategic Planning Director

From beer, soft drinks and dot-coms to packaged goods categories like cereal, cheese and cookies, Jack has worked across the marketing spectrum. As a VP Strategic Services at JWT, he leads clients through all aspects of strategy and creative development. Jack ensures we say the right things to consumers, the right way and in the right tone of voice. And in today’s cluttered communications environment, it’s more important than ever that when we talk to consumers, we do it right.