Bears / J. Walter Thompson Atlanta
If SCANA Energy can make a family of bears comfortable enough to no longer have to hibernate and be able to move to the suburbs, imagine what they can do for their human customers.
Creative Agency of Record J. Walter Thompson Atlanta teamed up with MPC, the creative studio behind the animation of The Jungle Book and the grizzly in The Revenant, to create SCANA’s newest brand ambassadors: black bears. These friendly Georgia-natives realize that with SCANA Energy’s low rates, life is that much easier. (But someone really should have warned the neighbors…)