Al Ismaelia for Real Estate development - Corporate
/ J. Walter Thompson Cairo
Downtown Cairo has always been the focal point of change in the social, and cultural fabric of the city. Throughout its history, Downtown has always been home to artists, thinkers, intellects, philosophers, and authors: the catalysts of social change.Fonts, like buildings, and theatre, and songs are a reflection of the social cultures that have created them. Calligraphy is a substantial art that is an essential component of our visual environment and of our public spaces. The fonts of Downtown Cairo are no exception; they tell the story of Cairo through the facades of this great neighborhood.A project to document the fonts of Downtown Cairo and to recreate them is not only needed but also falls at the core of what Al Ismaelia is about; the restoration and preservation of the old neighborhood and its revival in contemporary times.