Test drive for good / J. Walter Thompson Brazil
Contrary to what most people think, São Paulo has plenty of green areas, like parks and squares. The problem is that, more often than not, these places are poorly kept and covered by tall grass, so people can’t enjoy them.
Tramontina is well known for its knife and silverware ranges, but the brand offers over 18K different products. One of them is the Trotter, a riding lawn mower that very few people know of, but that is easy and fun to use. Our goal was to bring these two things together, creating something that helped make parks beautiful again and, of course, helping to sell more lawn mowers, informing consumers about the product.