SPLENDA® BRAND APPOINTS J. WALTER THOMPSON CANADA AS ITS NEW NORTH AMERICAN AGENCY OF RECORD
Toronto, ON – May 11, 2016 – J. Walter Thompson Canada is pleased to announce it has been selected by the SPLENDA® brand to be its agency of record in Canada and the United States, following a competitive search and review process in both countries.
“J. Walter Thompson stood out to SPLENDA® as they understood our business in addition to our brand,” said Kim Holdsworth, Global VP Marketing, SPLENDA®. “This team recognizes the value of a true partnership, and we look forward to working together to propel our brand forward.”
SPLENDA®, owned by Heartland Food Products Group, based outside of Indianapolis, will begin working with the agency on June 1, 2016. The agency’s first project will be leading a new product launch.
“We are thrilled for the opportunity to service a North American remit from our Toronto office,” said Susan Kim-Kirkland, President and CEO, J. Walter Thompson Canada. “The agency had great chemistry with SPLENDA® straight out of the gate and we plan to work closely to build integrated brand strategies that will grow the SPLENDA® business.”