Director, Brand Engagement / J. Walter Thompson Canada
Victoria is a rare breed of planner that embraces both strategic thinking and executional excellence.
Victoria transitioned into planning after five years of increasingly senior roles in account management with a retail focus on the Walmart business at J. Walter Thompson.
In her current role, Victoria has been an architect in growing the agency’s content, influencer and social media practices. She was also responsible for leading the go-to-market strategy for one of Air Canada’s most ambitious digital programs, #ACGiftofHome, plus leading multiple activations for the airline’s fleet and route launches.
Victoria has expertise in digital strategy, brand planning and regularly reports from industry conferences, including SXSW and Advertising Week, and contributes to Strategy Online and J. Walter Thompson’s Anxiety Index. Victoria is also a passionate Toronto Raptors fan and leads brand management and social media for fellow Lithuanian and starting centre, Jonas Valanciunas.