J. Walter Thompson Canada
FFWD Ad Week Report 2013 / J. Walter Thompson Canada
FFWD Advertising & Marketing Week Canada is one of the Canadian industry's biggest events. Our JWT Front Row Reporting team attended the sessions and put together a comprehensive and detailed report summarizing and analyzing the findings and trends over the week. From YouTube strategies to consumer psychology, industry leaders and influencers presented the latest trends and important developments in the advertising industry. The topics that were covered are extremely important for brands to understand and consider in future brand and campaign development. Strategies and practices for implementing these ideas and trends are fast-growing and cutting edge. This report is full of statistics, important tips and key themes to keep brands fresh and innovative.