Canadian Film Festival
Best Extra / J. Walter Thompson Canada
For the third year running, JWT has created a new multi-media campaign to promote the festival. At the center of this year’s campaign are two humorous cinema ads that profile two fictitious actors, specifically, in this spot, the top movie extra in the world. The actor points out that he now has his choice of jobs anywhere in the world but he chooses to work in Canada because of the quality of the films.