Alzheimer Society of Toronto
Music for Memory Project / J. Walter Thompson Canada
There are currently 46 million people worldwide living with Alzheimer’s or a related dementia, a condition characterized by a decline in cognitive functions, including memory loss.
While there is no cure, there are treatments, like music therapy, that can help manage symptoms like memory decline. Working with the Alzheimer Society under the guidance of social worker Dan Cohen, the Music for Memory Project was born.
Donation boxes were placed around the city where people could donate their old iPod Shuffles. Songs from patients’ pasts were uploaded onto donated iPods, offering patients a brief escape from their condition and helping them recall memories and milestones that were tied to the songs in their personalized playlists.
A concert series headlined by John Mann of Spirit of the West – who was diagnosed with Alzheimer’s a year prior – continues to spread the word.