Walmart Canada - Pure Balance
Pooch Truck / J. Walter Thompson Canada
Premium pet food continues to be a growing trend in North America. No longer satisfied with feeding their furry loved ones dry kibble of questionable origin – dog owners are turning to premium organic, no by-product “designer” food options.
To meet consumers’ needs Walmart created and launched Pure Balance in Canada – a premium organic dog food that just happens to be sold at Walmart without the premium price. So how did we launch our new Pure Balance dog food in Canada? By getting in front of Canada’s biggest 4-legged influencers at Woofstock (North America’s largest dog show) with the first ever premium food truck for dogs.
Introducing the Pure Balance Pooch Truck Experiential Experience. A combination photobooth/food truck/educational experience at Woofstock, Pure Balance’s #Poochtruck took Woofstock and the internet by storm.