Walmart Canada - Walmart
Walmart Pajamas / J. Walter Thompson Canada
Walmart.ca just started offering online shopping. To let people know, we targeted them where they do their online shopping: at home, in their pajamas. How? By sending them a flyer. Not just any flyer. A pajama flyer. If people liked a toaster on their sleeve, or a blender on their leg, all they had to do was log on to walmart.ca to buy it.
65 lucky members of the studio audience of The Social on CTV received a pair as part of Walmart’s ongoing partnership with the show. JWT also sent some of the pajamas to mommy bloggers who need all the help they can get when it comes to doing their holiday shopping at their own convenience and leisure.
With Walmart, holiday shopping has never been this comfortable.