National Account Director, XM / J. Walter Thompson Montréal
As National Account Director, Experiential, Nicolas is responsible for all experiential operations and activations for the agency's accounts.
Nicolas began his career as a field ambassador and spent next nine years taking on increasingly important roles in experiential marketing. He has led activations for Air Canada, Pepsi, Xbox, Labatt, La Presse+, Dairy Farmers of Canada, Lego and Videotron.
He has also won a Créa and a Boomerang Award in the creative installation category and was a finalist at Numix, for his Videotron initiatives; proving that hard work and dedication really can take advertising to the next level. His award-winning experience has been a great addition to the agency’s experiential division.