HOPEAPP, not only medicine heals. / J. Walter Thompson Buenos Aires
At J. Walter Thompson Argentina we have developed HopeApp for LALCEC (Argentine League for the Fight against Cancer), an application aimed at providing support, company, and tools to people fighting against cancer.
To do this, HopeApp connects people suffering this disease with those who are already cured.
With this application, we strive to encourage and give hope to patients, from the position of those who already know what they are going through because they have been there and were able to overcome the disease.
The application may also be used to connect family members and friends of these two large groups (patients and cured people), since they are key elements in the recovery process.