NEW YORK, NY – December 1, 2015 – Leading golf equipment, footwear and apparel company COBRA PUMA GOLF has appointed J. Walter Thompson New York as its lead creative agency.
This appointment comes two years after PUMA named J. Walter Thompson New York its global lead creative agency.
A subsidiary of PUMA since 2010, COBRA PUMA GOLF is comprised of two brands: COBRA Golf, a leading manufacturer of clubs and accessories, and PUMA Golf, a global innovator in apparel, footwear and accessories.
Effective immediately, J. Walter Thompson New York will begin work on a global brand campaign, comprising communications strategy, campaign development and production including television, print, digital, social media and analytics.
“With J. Walter Thompson’s proven track record and deep understanding of the PUMA brand, a partnership between COBRA PUMA GOLF and J. Walter Thompson is a natural and exciting extension of our already strong collaborative relationship,” said Robert Philion, President & CEO, COBRA PUMA GOLF. “We are excited to have them on board, helping us to expand our brands’ reach through our marketing stories and creative campaigns.”
Gustavo Martinez, Worldwide Chairman & CEO, J. Walter Thompson Company, said: “It is a privilege to grow our strong global partnership with PUMA. As brands that have focused on innovation, technology and compelling design for superior game enjoyment, we are thrilled to have the opportunity to make pioneering work for the COBRA PUMA GOLF brands.”
ABOUT J. WALTER THOMPSON
J. Walter Thompson Worldwide, the world’s best-known marketing communications brand, has been creating pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues to be a dominant presence in the industry by staying on the leading edge—from hiring the industry’s first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
ABOUT COBRA PUMA GOLF
COBRA PUMA GOLF is a corporate division of PUMA and combines two strong brands that provide a full range of offerings to the golf industry. The portfolio includes COBRA Golf’s high performance drivers, fairways, hybrids and irons, as well as PUMA Golf’s SportLifestyle and SportLux footwear, apparel and accessories to help golfers Look Better. Feel Better. Play Better. Fusing performance and style, COBRA PUMA GOLF brings a focus on innovation, technology, compelling design and superior performance with an edge to the global golf marketplace. COBRA PUMA GOLF is a part of PUMA, one of the world’s leading sports companies that designs and develops footwear, apparel and accessories. For more information, visit cobragolf.com.
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