Head of Planning / J. Walter Thompson New York
A modern strategist with a strong background in communications planning, traditional planning and digital strategy, Matt is tasked with leading the New York office’s integrated strategic planning discipline. He has crafted the strategy for award winning work, from social media gaming for the Travel Channel, to Micro-Documentaries for Viagra. He’s also created large scale CRM and direct campaigns for Barclaycard Global and Mercedes Benz, and helped Kohler explore service-design innovation. Matt currently sits on the 4A’s Strategy Committee.