Mazda Canada - Mazda
The Long Drive Home / J. Walter Thompson Canada
Mazda Canada has changed the game… again. Breaking free from a typical automotive brand’s Instagram feed of monotonous car photos and features, Mazda has used the social media platform in a new, innovative way.
Introducing: The Long Drive Home, the 4-month virtual road trip on Instagram. The campaign, by JWT Canada, tells the story through creative content like one-to-one fan interaction, pop culture, events, and car performance & capabilities, taking fans on the new journey. It even ended with a big surprise for one particular fan – the keys to a new Mazda!
The campaign ran from December 2013 to March 2014.