Nestle - Kit Kat
KIT KAT Ultimate Break 2010 / J. Walter Thompson Paris
Historically, KIT KAT knew how to establish a strong market stance: the idea of the break. But today, the notion of the "break" has become generic. The aim is therefore to reassert itself by affirming the superiority of the KIT KAT break.
Through a professional operation, KIT KAT offers its consumers the possibility to make their Ultimate Break happen, regardless of how mind-blowingly crazy it may be. 100 000 € will be given to go and live their dream at the destination of their choice.