Nestlé - Polo
The 1rst purely 'animated' GIF ad campaign / J. Walter Thompson Paris
After a long period of absence, the mint with the hole’s return to France was eagerly awaited. Being already very popular among the “oldies”, Polo’s aim was to seduce the newer generation while keeping its old time fans.
With its new website, the brand aimed to build on innovation by offering the first purely “animated GIF ad campaign”.
All the while keeping its original creative idea, “Polo, the mint with the hole”. The website is a tribute to the web generation, with a minimalist design and very simple ergonomics. A well rounded web platform, hosting thirty short stories as funny as they are absurd, geeks will also find, for their greatest pleasure, a whole range of hidden functionalities*.
*Play with the logos and search bar to find the trouradios, the mix-tape, and the pop(corns)-up.