J. WALTER THOMPSON APPOINTED AS HOTELS.COM CANADIAN AGENCY OF RECORD
December 17, 2015 – J. Walter Thompson Canada announced today that it has been selected by Hotels.com™ as its new Canadian creative advertising agency of record, following a national search process.
J. Walter Thompson Canada will lead the Hotels.com Canadian strategy and creative, as well as its social and digital marketing beginning this month.
“Hotels.com has long been a player in the Canadian market with a solid customer base and product offering,” said Mike Wolfe, Sr. Director Brand Marketing for Hotels.com. “Now, with our new creative agency relationship with J. Walter Thompson, we look forward to accelerating our presence even further.”
“We are energized by this opportunity to work with such a creative brand. Hotels.com has great ambition for growth here in Canada, and to have been chosen as their strategic partner and AOR is an honour,” said Susan Kim-Kirkland, President and CEO, J. Walter Thompson Canada. “We are very excited to begin our new relationship and will be focused on developing the kind of fully integrated brand experiences that will drive growth.”
J. Walter Thompson has operated in Canada for more than 80 years, and today is one of the country’s leading agencies. With its pioneering spirit, the agency has created business-building campaigns for some of the country’s most beloved and iconic brands, such as Air Canada, Tim Hortons, Tylenol and Walmart Canada. Clients of J. Walter Thompson Canada include Canada Bread, Nike, Mazda, Burger King, HSBC, Johnson & Johnson, Nestlé, and the University of Toronto, among others.