VP, National Director, Experiential Marketing / J. Walter Thompson Montréal
Martin joins J. Walter Thompson in the newly created role of VP, National Director, Experiential Marketing. Martin’s appointment formalizes the Experiential Marketing practice at the agency and reflects our commitment
to this exciting area. This practice will encompass immersive experiences, stunts, activations, retail and on-premise programs, trade events and large-scale hosting events for our clients.
Martin comes to us from the entrepreneurial world, where he was one of three founding partners at Wasabi Experiential, a Montreal-based boutique shop. For over 16 years, Martin has successfully produced a range of experiences for major brands, including Vidéotron, Premiertech, Coca-Cola, Labatt, Hydro Quebec, Dole Foods, Trudeau, Lexus, Loblaws and L’Oreal.