WALMART CANADA - PURE BALANCE

Premium pet food continues to be a growing trend in North America. No longer satisfied with feeding their furry loved ones dry kibble of questionable origin.

WALMART CANADA - PURE BALANCE

WALMART CANADA - PURE BALANCE


Pooch Truck / J. Walter Thompson Canada

Premium pet food continues to be a growing trend in North America. No longer satisfied with feeding their furry loved ones dry kibble of questionable origin – dog owners are turning to premium organic, no by-product “designer” food options.

To meet consumers’ needs Walmart created and launched Pure Balance in Canada – a premium organic dog food that just happens to be sold at Walmart without the premium price. So how did we launch our new Pure Balance dog food in Canada? By getting in front of Canada’s biggest 4-legged influencers at Woof stock(North America’s largest dog show) with the first ever premium food truck for dogs.

Introducing the Pure Balance Pooch Truck Experiential Experience. A combination photo booth/food truck/educational experience at Woof stock, Pure Balance’s #Poochtruck took Woof stock and the internet by storm.